About Advanced Interiors: Aaran and Saffron

Who we are

Advanced Interiors is Aaran and Saffron. There is nobody else between you and us: no showroom staff, no sales team, no subcontracted fitter you meet for the first time on the morning of the install.

Aaran is the person you deal with. He has over 15 years’ experience designing and fitting bespoke furniture, and he still does every part of it himself. He comes to measure, draws your furniture in 3D while he is with you, places the order and fits it. When you have a question about your job, you speak to the person who measured it and will fit it, not a call centre.

Saffron co-runs the business, looking after the accounts, customer care and social media, so every project runs smoothly from first enquiry to the final invoice.

Aaran brings over 15 years’ experience to every job. We set the business up the way we would want to buy fitted furniture ourselves: one knowledgeable person from start to finish, a clear price, and no pressure.

Based in Sileby

We started in Sileby, between Leicester and Loughborough, and we are still based there. We fit across Charnwood and Loughborough every week: Quorn, Mountsorrel, Barrow upon Soar, Rothley and the villages around them.

From Sileby, Leicestershire, LE12, we design and fit across Leicestershire: Leicester and its suburbs, Hinckley, Earl Shilton and the villages around Market Bosworth, Coalville and Ashby-de-la-Zouch, and across to Nuneaton and Atherstone. We also fit in Nottingham and Derby.

Instead of a showroom, we bring the samples to you. You see the door styles and colours against your own walls and carpet, in your own light, which is the best way to choose a finish you will go on liking.

Why we have the furniture made rather than build it

We design and fit, and the furniture is made to our specification.

Every carcase, door and sliding system is made to our specification, and to your room’s measurements, by established furniture manufacturers in Leicestershire. We chose this deliberately, for three reasons.

The first is consistency. A factory cuts and edges every panel the same way every time, so the 18mm solid-back carcase, with solid 18mm backs and tops, is the same standard on every job we fit.

The second is finish. The door styles we offer, from a Harrington four-panel to a fluted Stockholm or a Manhattan with its handle built in, come in wrapped and painted-look finishes that need proper equipment to do well. We would rather you had a factory finish than a hand-finished approximation of one.

The third is time. A bespoke job is won or lost in the design and the fitting: measuring the room properly, planning the interior around what you actually own, and scribing every filler and end panel to your walls and ceiling on site, so the furniture meets the plaster with no gaps. That is where we spend our time.

How we work

Nobody at Advanced Interiors earns a commission. There is no sales target behind the design visit and no reason for us to push you towards anything you don’t need.

You get one clear price that includes everything, fitted, with nothing added later. The quote is valid for 30 days so you can take your time. No obligation, no sales calls.

Every job is covered by our guarantee: 10 years, fitted by us. If a door needs adjusting within the guarantee, the person who fitted it comes back.

We only do fitted bedrooms, home offices and living-room storage, plus fitted bathroom storage such as vanity units. We don’t fit kitchens, bathroom suites, tiling or flooring, and we don’t fit furniture bought elsewhere.

If you would like to see what that looks like in practice, our projects are listed by town, and you can book a free design visit whenever you are ready.